Copywriting that Converts - for Small/Medium Businesses
Unlock Your Brand’s Potential with Research-Driven Copy that Sells.
Welcome
Heya, I’m Darcey.
I’m here to help small/medium businesses convey their message with authenticity and clarity.
It’s understandable that running a business is no easy task. It’s even more frustrating when you know you have a product or service capable of changing lives for the better, but feel overwhelmed when presenting it to your audience.
If you’re here, it’s likely you know that:
- Your message isn’t clear. You’re having some trouble articulating the unique aspects of your brand to your audience, leaving potential customers confused as to why they should choose you.
- Your website doesn’t convert. You’ve invested in the looks, but the words aren’t giving it personality and converting those visitors into buyers.
- Your brand voice is inconsistent. Maintaining consistent brand messaging and tone across all platforms becomes increasingly difficult as your brand grows.
- You’re spending too much time on content. Creating engaging content is time-consuming, and is spreading you too thin whilst managing other responsibilities within your business.
So if one or more of these resonate with you, then it’s really time to stop guessing, take a deep dive into the value of your brand, and refine what you’re presenting to your audience.
The Problem
There is a multitude of new businesses with an endlessly enticing amount of content demanding attention, and it’s become seriously challenging to stand out.
To keep up, you may want to turn to AI in search of a cheap, time-efficient solution.
However, this will most likely lack the human touch – empathy, detailed research, and skilled knowledge – that genuinely connects your brand to its’ audience.
This means missed opportunities for business growth, frustration at the lack of results to show for your efforts, and a brand that blends into the background – literally something no business in the history of businesses has ever wanted.
The Solution
Fortunately, the solution is simple: you don’t need more content, you need content and copy created with care by someone willing to do the thorough research, and understand your brand’s unique voice and goals.
By outsourcing this task to a professional copywriter, your brand not only has the chance to become more memorable, but to increase its’ leads, conversions, and ultimately revenue.
Put simply, you free up your time and know your business is in capable hands.
So, with all that being said, let me figure out what’s holding you back and start getting you the results you’re looking for.
How I Can Help
Website Copy
• Homepages • Sales pages • About pages • Service pages • Product descriptions
Email Copy
• Sequences • Automations • Newsletters • Retargeting campaigns
Longform Content
• SEO-written articles • Ebooks • Podcast scripts • Video scripts • Case studies
Social Media Copy
• Ads • Captions • Content • Content calendars
The Process
After you fill out the contact form, I’ll request any extra information required to send you a quote and timeline for the project.
Once deciding to proceed, we will arrange a call at a time and date most suitable for you. Each call will last around 90 minutes, but may be longer if we have more to discuss so please allow enough time for that.
Within the call I will ask many questions so I can find out more about your target audience, the vision for the brand, any competitors or alternative solutions vying for your customers’ attention, what you’ve tried so far & it’s effectiveness, and identify the gaps in your current copy.
I’ll then send over the project within the discussed timeframe. I offer unlimited revisions for one month from the date the project has been sent to you.
Contact
If you have any general inquiries you can email me at dt@darceythomson.online